Купонный Бизнес

По всему миру купоны это $Триллионный бизнес . В РФ купоны становятся важным элементом экономики

The coupon, which originated in the early twentieth century, is a marketing gimmick which is traditionally issued by CPG manufacturers in order to provide consumers with a discount or rebate on various products. 
Read moreTotal value of distributed CPG coupons in the U.S.470bn USDProjected number of U.S. smartphone mobile coupon users by 201574.1m

Coupon market in the United States – Important statistics

  • 1. Overview
    • +Reasons for saving money in the U.S. 2017What are you currently saving for?
    • +Total number of coupons distributed in the U.S. 2011-2016Total number of coupons distributed in the United States from 2011 to 2016 (in billions)
    • +Total number of coupons redeemed in the U.S. 2005-2016Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)
    • +Methods of coupon redemption in the U.S. 2016Methods of coupon redemption in the United States in 2016
    • +Face value of food & non-food FSI coupons in the U.S. 2013-2017Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
  • 2. Digital coupons
    • Importance of discount & coupons in digital purchases in the U.S. 2018, by age groupImportance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
    • +Leading digital coupon sources according to U.S. users 2016Most popular sources for finding online coupons according to users in the United States as of August 2016
    • +U.S. digital coupon usage frequency for fashion purchases 2016Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016
    • +U.S. digital coupon usage frequency for furniture purchases 2016Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016
    • U.S. coupons sites mobile visits share 2017Share of mobile-only visitors to leading couponing platforms in the United States in October 2017
    • U.S. Millennial digital & in-store coupon usage frequency 2017Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
  • 3. Food coupons
    • +U.S. shoppers who have redeemed grocery coupons by type 2017Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
    • +U.S. Gen X shoppers who have redeemed grocery coupons by type 2017Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
    • +Share of U.S. consumers who use coupons for food at restaurants or retail stores 2016How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?
    • +U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016
    • +Biggest benefits of mobile devices per grocery retailers in the United States in 2018Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2018
  • 4. Consumer Behavior
    • +Reasons to look for coupons in the U.S. 2017Main reasons to look for coupons among consumers in the United States 2017
    • +Reasons to look for coupons in the U.S. by gender 2017Main reasons to look for coupons among consumers in the United States 2017, by gender
    • +Influence of coupons on purchase decisions in the U.S. 2017, by categoryInfluence of coupons on purchase decisions in the United States in 2017, by product category
    • +Reasons U.S. consumers used coupons in 2016Reasons U.S. consumers used coupons in 2016, by age group
    • +U.S. consumers: Usage of coupons in 2016U.S. consumers usage of coupons in 2016, by gender
    • +Trusting coupons received in the mail in the U.S. 2017To what extent would you be trusting, if at all, of a coupon you received in the mail*?
    • +Purchasing unneeded items specifically because of coupons in the U.S. 2017, by genderHave you ever purchased something specifically because you had a coupon for it, even though you didn’t need the item you purchased?
    • +Frequency of looking for coupons via print media in the U.S. 2017, by genderFrequency of looking for coupons via print media* in the United States in 2017, by gender
    • Shopping strategies: U.S. consumers cut down expenses on holiday gifts 2017U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy